Our Story

The journey began in 2007 with a make-shift print shop in the spare room of a small South Carolina home. The Landmark Project didn’t exist yet—instead, we were focused on small print and design jobs that paid the bills and kept the lights on. We had dreams to build on that, though, and only a few short years later we moved into a small brick-and-mortar store in a developing area near downtown Greenville. With our first storefront came the opportunity to add retail to our offerings. Our love of the outdoors drove us to create a line of tees featuring some illustrations of our favorite local parks. These became instant favorites in our communities, so we began adding the collection and selling them at handmade markets and local festivals. It was around this time that we finally gave this “side project” of ours a name—The Landmark Project.

In 2016, we observed the 100 year anniversary of the National Park Service by designing products for about a dozen of the most popular parks in America . It was then we decided to take the leap—we packed it all up and headed to our first trade show to show our goods to the world for the first time. We were thrilled with the response. We soon began to sell into small retailers found in the gateway communities around the national parks, and larger retailers like REI and National Park stores.

As we grew, so did our desire to do right by our consumers. We began working with factories to make the perfect tee with sustainability in mind. We also looked for ways to do more socially. In 2016, after an outbreak of wildfires in the Smoky Mountains, we began working with the United States Forest Service on Smokey Bear artwork, reintroducing him to the mainstream outdoor industry. Since then, we’ve raised over $500,000 for the USFS, helping them educate about wildfire prevention. 

We look back fondly on our grass-roots origin story. Since our humble beginnings as a husband and wife team, we've grown to 35+ talented staff members and have continued to print, finish, and distribute the majority of our tees in-house. Much of this is thanks to our retail partners across the nation, many of whom have been with us since the beginning.